Sometime between asking two friends to help me do my hair for my wedding three years ago and today, I became a secret and devoted watcher of beauty videos on YouTube.
If you don’t know, these are four to ten-minute long videos where peppy, pretty, girlish women, largely in their early 20s, talk about hairstyles, makeup, fashion, and personal care products.
There are different kinds of videos, all variations on a theme. In tutorials, they show you how to do your hair a certain way or get a certain look with your makeup. In haul videos, filmed after buying a bunch of products or clothes, they walk through each item, laughing and telling you what they liked about it, where they got it, and how they plan to wear it. In “vlogs,” (video logs) they simply film and narrate their daily lives as they eat breakfast, go to the gym, hang out with friends, and more. If this sounds pointless and uninteresting, it is. I cannot honestly recommend them. (read more…)